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Article: Watkins Inc.(Company overview)
- Article from:
- Mass Market Retailers
- Article date:
- February 12, 2007
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WINONA, Minn. -- Founded in 1868 as the J.R. Watkins Medical Co., Watkins has been a pioneer in natural personal care for almost 140 years. Since the beginning, Watkins has specialized in home remedies using such natural botanicals as camphor, menthol and herbs to help people feel better and live healthy lives.
Some of the tried-and-true apothecary items with which the company started are still produced today. Until recently, Watkins products have only been available through such select channels as its catalog or on the Internet.
However, in March 2006 Watkins introduced the J.R. Watkins Apothecary line to the mass retail market. Red Liniment, the very ...