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Article: Diet Coke(R) Takes Center Stage With Three New Ads Debuting During Academy Awards(R) Broadcast.
- Article from:
- PR Newswire
- Article date:
- February 21, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New My Coke Rewards Ad to Launch During Pre-Show
ATLANTA, Feb. 21 /PRNewswire/ -- On Hollywood's biggest night, the stars won't be the only ones in the spotlight. Diet Coke will also be taking center stage with the national debut of three new commercials designed to remind people that the brand is an indispensable part of their lives.
The campaign, which carries the new tagline, "Yours, Diet Coke," shows how people feel about Diet Coke when they drink it, and as importantly, how they feel when it's not there. The ads demonstrate how Diet Coke has become an inextricable part of the lives of people who love the brand. To them, Diet Coke is a friend and ...