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Article: Burger King unwraps greatest Disney promotion ever.
- Article from:
- Business Wire
- Article date:
- December 9, 1994
CopyrightCOPYRIGHT 1994 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI--(BUSINESS WIRE)--Dec. 9, 1994--Burger King Corp. has launched its greatest Disney promotion ever to aggressively target families -- the Burger King(r) Holiday Store.
The promotion, which achieves many firsts, markets the fourth consecutive year Burger King and Disney have entered into joint promotional activity during the holiday season. For the first time, Disney has licensed a series of Collector Glasses which highlight eight of its animated classic films.
In addition, to celebrate Walt Disney Pictures' historic re-release of The Lion King, Burger King will once again offer its successful series of Lion King toys in Kids Club Meals. This ...