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Article: FUELING FURLA'S GROWTH.(Furla USA Inc.)
- Article from:
- WWD
- Article date:
- February 21, 2007
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Luisa Zargani
Retailing is a cornerstone of Furla's history and has helped build the brand's exposure and visibility globally.
From its initial store on Bologna's Via Ugo Bassi selling various commodities made scarce by World War II, Furla's retail network has expanded to 255 stores in 73 countries. The Furlanettos grew their family business understanding the merits of innovative merchandise, effective displays, catchy windows and extensive service.
"Our father's precision with his payments, his respect for customers and suppliers alike were also inspirational values for us," said Giovanna Furlanetto, chairman and chief executive and a ...