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Article: J.D. Power and Associates Reports: Nearly One-Half of Consumers Cite Price and Quality as the Most Important Reasons for Selecting a Photo Printer Brand.
- Article from:
- PR Newswire
- Article date:
- February 22, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Owners Who Purchase Printers Online Are More Satisfied Than Those Who Purchase at Retail Outlets
WESTLAKE VILLAGE, Calif., Feb. 22 /PRNewswire/ -- When shopping for a photo printer, 25 percent of consumers indicate price is the most important reason for purchasing a specific brand, followed by printer quality, according to the J.D. Power and Associates 2006 Photo Printer Customer Satisfaction Study(SM) released today.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050527/LAF028LOGO-a )
The inaugural study measures customer satisfaction with photo printers based on five factors that drive overall satisfaction: performance, appearance, ...