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Article: Satmetrix Reveals Findings on Cultural Differences in Customer Loyalty Surveys and Net Promoter(R) Scores.
- Article from:
- Business Wire
- Article date:
- February 22, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Satmetrix' Cross Cultural Benchmark Analysis Helps Companies Neutralize Customer Response Bias on Customer Loyalty Surveys
FOSTER CITY, Calif. -- Satmetrix Systems, the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty, today announced the availability of new multi-national data for customer loyalty benchmarking. The data and associated benchmarking service was developed for companies who operate in multiple countries or who wish to compare customer loyalty scores and practices across geographies. Key findings from the underlying research were published in the company's report, "Neutralizing ...