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Article: Fury over Cadbury's 'DIY sticker' nut allergy plan.(Cadbury Schweppes PLC)(Brief article)
- Article from:
- Marketing Week
- Article date:
- February 22, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Plans by Cadbury to send out nut allergy warning labels for retailers to stick on hundreds of Easter eggs to avoid a major recall have been slammed as "dodgy" by allergy experts.
The "stickering" strategy, which is understood to be starting this week, will see Cadbury field representatives sent out to stores to put nut allergy warnings on products that have been contaminated by hazelnut paste on a production line. It is also sending out a DIY pack to retailers with instructions on how and where to place it on packaging. A food industry insider says it is "not a clean way" of doing or dealing with the problem but it is effective."
He adds: "It is ...