Article: Warnaco's new star: Van Raalte. (Linda J. Wachner, The Warnaco Group's Van Raalte label)

NEW YORK -- Continuing to eye the mass market's appetite for brands, Linda J. Wachner is adding another name to The Warnaco Group's lineup -- the venerable Van Raalte label -- and is putting together, at least initially, "a special deal" with Sears, Roebuck & Co.

"We have agreed to purchase all rights to the trademark," said Wachner, Warnaco's president, chairman and chief executive officer. "We are buying it because it's an excellent brand name and has high recognition."

The Van Raalte name is being sold by Cluett, Peabody & Co., a subsidiary of Bidermann Industries Corp. Wachner said she expected the deal to be closed Friday.

Purchase price ...

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