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Article: comScore Data Show Yahoo!'s New Ranking Model Has Had Initial Positive Impact on Sponsored Search Click-Through Rates.

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PR Newswire
Article date:
February 26, 2007
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RESTON, Va., Feb. 26 /PRNewswire/ -- comScore Networks, a leader in measuring the digital age, today released the results of a study analyzing the changes in Yahoo!'s click-through rates for sponsored search ads since the official U.S. launch of its new ranking model on February 5, 2007. The introduction of the ranking model is the second phase in the rollout of Yahoo!'s new search advertising system, known as Project Panama. The study is based on the online behavior of comScore's U.S. sample of 1 million Internet users.

Using the week ending February 4, 2007 as a baseline for sponsored search click-through rates (i.e. total clicks on sponsored search ads ... 







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