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Article: What consumers want in 2007.(Ipsos MORI and Private Label Manufacturers Association survey on private label products)
- Article from:
- Private Label Buyer
- Article date:
- January 1, 2007
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Late in 2006, a survey conducted by Ipsos MORI, London, and the Private Label Manufacturers Association (PLMA), New York, highlighted the growing affection U.S. consumers have toward private label products offered in supermarkets, drug stores and mass merchandise outlets.
And while the results of the survey--entitled "Star Power: The Growing Influence of StoreBrands in the U.S."--were presented by PLMA President Brian Sharoff at the association's annual trade show in Chicago last November, the survey's findings are particularly poignant at this time of year, with motivation and performance change on the minds of most throughout the industry.
Key findings ...