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Article: Specialization hits multivitamins.(VITAMINS & NUTRITION)
- Article from:
- Chain Drug Review
- Article date:
- February 19, 2007
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Copyright informationCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Historically the most popular and best-selling supplements on the market have been multivitamins.
The ability to get all of one's essential nutrients in a single tablet has made these products appealing to time-starved consumers and helped make sales in the segment one of the brightest spots in what in recent years has been a lackluster supplements market.
According to Information Resources Inc., drug store sales of multivitamins for the 52 weeks ended December 31 inched up 0.8% to $345.5 million, while overall mass market volume for the period dipped 0.1% to $676.9 million.
As the multivitamins market continues to mature, marketers have been looking ...