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Article: ID manager Automates Marketing Communication at Grolsch Brewery.
- Article from:
- PR Newswire Europe
- Article date:
- February 28, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ZWOLLE, the Netherlands, February 28 /PRNewswire/ -- Capital ID announces that Royal Dutch beer brewery Grolsch will globally deploy its Marketing Resource Management software ID manager. ID manager offers the Grolsch marketeers a platform for fast and unambiguous production of marketing products. Grolsch seizes the international introduction of its' new bottle, in March this year, to employ ID manager. The software will support the marketing activities for that introduction.
Capital ID's ID manager platform consists of different modules in which every marketing, brand and house style element of an organisation are centrally established. Locally, authorised ...