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Article: Online ordering: a cheat sheet for restaurateurs: steps to beat the competition and increase profits.(growth of internet shopping across restaurants)
- Article from:
- Franchising World
- Article date:
- February 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When Papa John's invested in online ordering in 2001, many looked upon their marketing and information-technology management as foolish, if not downright mad. As is now well known, the gamble paid off handsomely with the base of online ordering customers achieving a 50 percent annual growth rate, and it is expected to grow even faster this year. The company reports that online customers appreciate the convenience so much that 75 percent of them return to order through the system again, comprising up to 20 percent of some locations' orders.
With many industry pundits singing the praises of online ordering and experts claiming how it is the new wave in quick ...