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Article: Scion seeks to avoid the sophomore slump; Brand aims to remain hip while it matures gracefully.(News)
- Article from:
- Automotive News
- Article date:
- February 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mark Rechtin
Jim Lentz remembers seeing the original Scion xB concept for the first time and wondering whether he was sacrificing his career by backing a toaster on wheels.
Those were scary times for Lentz, who was the first boss of the Toyota youth brand. But back in 2002 he was trying for something completely different, so those anxious moments were oddly reassuring.
Two years later, Scion struck quicksilver when it introduced its quirky trio of vehicles. The brand nailed its Generation Y demographic target and easily topped sales goals. When demand got too hot, Scion even had to ask hard-charging dealers to back off some.
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700+ words
... ... STAFF WRITER Throughout her life, Vera Templin enjoyed the benefits of playing girls' basketball in the 1920s. Templin, long known as Vera Ilstrup, died ... Basketball, 1891-1942. McIntyre said Templin played in the heyday of that early era ...
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