Article: Local authorities cut chewing gum litter by up to 72% with public awareness campaigns.

M2 PRESSWIRE-2 March 2007-UK Government: Local authorities cut chewing gum litter by up to 72% with public awareness campaigns(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:02032007

The Chewing Gum Action Group is today inviting local authorities to apply for paid-for advertising to support campaigns to tackle the issue of chewing gum litter, after the 2006 campaigns saw reductions in gum litter of up to 72%.

Results for the fifteen authorities who successfully bid for and ran campaigns last year are published today. Thirteen authorities saw reductions of between 7% and 72%, with just one authority reporting an increase. The average outcome was a ...

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