Article: My Friend, the Larger-Than-Life Roger King; An Intimate Look at a Syndication Legend.

Byline: Alan Frank

Special to TelevisionWeek

Editor's note: The following tribute by Alan Frank, president of Post-Newsweek Stations, appeared in TVWeek's January 2004 salute to Roger King.

If Roger King didn't exist, you couldn't make him up.

He's a salesman, a pitchman and, usually, a gentleman; a pioneer and seer; salutary, visionary, revolutionary, rarely cautionary and somewhat missionary; capitalistic and hedonistic; romantic and heretic; and has had as big an impact on our business as anyone who's ever been a part of it. He's also my friend.

We go back to the mid-'70s, to a time not that long after he and his brothers ...

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