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Article: HP fuels heavy demand from Middle East PSP market.(HP Middle East)
- Article from:
- Middle East
- Article date:
- March 4, 2007
CopyrightCOPYRIGHT 2007 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBAI, United Arab Emirates, March 4, 2007 - HP Middle East leads the large format printing (LFP) market in the Middle East with 73% market share (according to latest IDC figures) and this is due to the ever-growing demand for graphics and outdoor/indoor media across the region. HP announced at the Sign and Graphics Imaging 2007 that the PSP market, which comprises repro-houses, digital print shops, sign makers, quick printers/copy shops, screen printers and commercial printers, continue to be one of HP's most important printing markets.Mr. Amr Hassan, General Manager, HP Middle East, said: "The Middle East is witnessing heavy penetration of branding by regional and ...