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Article: Slowing sales: it's now a trend; For the second consecutive year, new ATV sales in the United States have decreased.(all terrain vehicles)
- Article from:
- Powersports Business
- Article date:
- February 12, 2007
- Author:
CopyrightCOPYRIGHT 2007 Ehlert Publishing Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While sales of side-by-side utility vehicles continue to soar, the number of new ATVs sold by major manufacturers in the United States has decreased for the second consecutive year.
New unit sales dipped 4.2 percent in 2006, according to the Motorcycle Industry Council (MIC) report on year-end sales. That is almost the same percentage drop recorded the previous year.
The 2006 new unit sales total of 747,581 represented a decrease of more than 32,000 quads from the previous year and is the lowest number of ATVs sold in one year since 2001.
Total ATV sales are down more than 8 percent from 2004, when U.S. sales peaked at 812,970 units.
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