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Article: Elka Suspension develops custom distribution system.(TUCKER ROCKY VENDOR REPORT)(Brief article)
- Article from:
- Powersports Business
- Article date:
- February 12, 2007
- Author:
CopyrightCOPYRIGHT 2007 Ehlert Publishing Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After a year of negotiations, Elka Suspension and Tucker Rocky have developed a distribution system that will work for both parties, said Peter Demers, Elka's sales manager.
A typical strategy of having a manufacturer stock a distributor's warehouse isn't possible with Elka since the company builds custom pieces based on different specifications, including a rider's weight and his/her ATV. Because of that, Elka has gone dealer-direct in the United States, by far its largest market.
Demers says under the new plan with Tucker Rocky, the distributor will get the necessary specification information from a dealer and pass it along to Elka's Montreal facility, ...