Article: Reviving Lacroix; After years of creating unwearable clothes and unbearable losses, the French designer label has acquired savvy new American owners and a fresh, streamlined look. Just ask Helen Mirren.(Biography)

Byline: Dana Thomas

For 20 years, the name Christian Lacroix has stood for two things in fashion: complicated clothes and capital losses. But that's about to change. Three American brothers who bought Lacroix from the French luxury group Moet Hennessey-Louis Vuitton (LVMH) two years ago are using their no-nonsense business acumen to reinvent the label. They have pulled the disparate lines into one, cohesive ready-to-wear collection and planned a major expansion into the United States, setting the company on a course to become profitable--for the first time--within two years. "This [restructuring] is what I've always wanted to do," Lacroix says in his immense new ...

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