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Article: Capitalize on local flair: implement global corporate guidelines that make sense for a Latin American workforce.(SPECIAL REPORT: Latin America and the Caribbean)
- Article from:
- Communication World
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Strong business policies and procedures are sometimes not enough. For Latin America, the question is, How do we turn our "tropical flavor" into "business as usual"?
Ideally, today's global companies have well-structured communication efforts for specific geographical regions and a variety of tools, including identity brand manuals, electronic or printed internal media, a consistent company voice, and strong local communication teams. Unfortunately, one of the world's most dynamic regions, Latin America, is often neglected in this regard.
Although most Latin American countries still face political and social challenges, the region has seen significant ...