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Article: Truth smoking campaign to expand.(NATION IN BRIEF)(Brief article)
- Article from:
- The Nation's Health
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 The Nation's Health. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Advertising for the "truth" smoking prevention campaign will increase in 45 cities to reach a broader range of youth, thanks to a $3.6 million matching grant from the Centers for Disease Control and Prevention.
Run by the American Legacy Foundation, the hard-hitting anti-smoking campaign will expand in 18 states and reach out to youth in smaller communities that typically have less exposure to anti-smoking advertising.
The expansion is crucial considering that more than 80 percent of smokers pick up the habit before they turn 18. A study in the March 2005 American Journal of Public Health found that the truth campaign was not only associated with a ...