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Article: Ink jet emerges as the SOHO choice. (small office home office market for printers) (Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- January 2, 1995
- Author:
CopyrightCOPYRIGHT 1995 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To many computer printer users, laser represents the very best in technology. It certainly offers the best output and faster printing speed than ink jet or dot matrix, the other two main printer technologies.
But when it comes to making purchases, ink jet has clearly emerged as the printing technology of choice among the small office/home office (SOHO) segment and the home consumer market.
And if the ink jet is color, priced at around $500, it is all the more compelling buy, research and anectodal evidence has found.
Color ink jet printers with street prices under $500 will dominate the PC printer market by late 1996, according to BIS Strategic ...