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Inner Circle rum to lead Lion's foray into spirits.
- Article from:
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Australasian Business Intelligence
- Article date:
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March 7, 2007
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Copyright informationCOPYRIGHT 2007 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Neil Shoebridge
Mar 07, 2007 (The Australian Financial Review - ABIX via COMTEX) -- Australian alcoholic beverages group, Lion Nathan, has paid $A10 million to buy the Inner Circle rum brand and distillery from Stuart Gilbert. Inner Circle dark rum was originally made by sugar group CSR for the "inner circle" of its top executives. The dark rum market in Australia is dominated by Bundaberg rum, owned by Diageo Australia. Lion Nathan intends to patiently grow the Inner Circle brand across ...
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