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Article: Podcasters Unite to Demonstrate the Power of New Media.
- Article from:
- PR Newswire
- Article date:
- March 8, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, March 8 /PRNewswire/ -- On March 22nd, 2007, podcasters around the world are joining together in an effort to propel an independent musician to the top of the iTunes sales chart. At the same time they will be raising money for a college scholarship fund.
This campaign, called Bumrush the Charts, represents a viral social media experiment in which podcasters, in conjunction with bloggers, indie labels and artists, will ask their listeners to buy one song, by one band, on one day. The goal of this synchronized effort is to leverage the prominence of the iTunes charts to demonstrate the power of social networking and new media.
The song chosen ...