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Article: U.S. vital to Subaru's new 4-year plan; Mori: Add dealers; spot trends; link sales, production.(News)(Fuji Heavy Industries Ltd. Automobile Div.)(Ikuo Mori)(Brief article)
- Article from:
- Automotive News
- Article date:
- March 5, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: James B. Treece
For Subaru boss Ikuo Mori, success in the United States is critical.
Mori, president of Subaru maker Fuji Heavy Industries Ltd., said the United States is the "highest-priority market'' in his new four-year plan for the carmaker.
To support U.S. operations, Mori plans to add dealerships, forge closer ties between Subaru's U.S. manufacturing and sales arms in America and pay greater attention to U.S. automotive trends at their source: Southern California.
He unveiled a plan to guide Subaru until March 2011. The company fell short of its previous five-year goals. The new plan sets more modest targets.
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