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Article: Crazy about Betty: collectors of kitchenalia always have a place for Betty Crocker, the grand dame of American cookbooks.(BOOKS/KITCHENALIA)(General Mills Inc.)
- Article from:
- Antiques Roadshow Insider
- Article date:
- February 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Belvoir Media Group, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Who conjures up the image of classic nurturing kitchen queen better than good ol' Betty Crocker? Alas, if only she were real....
Betty was actually the genius creation, in 1921, of the Washburn Crosby Co. of Minneapolis (one of the big milling companies that would merge into General Mills). She presented the firm with a "personalized" approach to answering customers' baking inquiries. Who would have thought that this fictional character would soon embody all that is good in American cooking?
By now, Betty Crocker's name has been emblazoned on thousands of food products, cookbooks, and publications. At the height of her popularity in the 1940s, Betty ...