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Article: Spreading a little more profit. (RHM Foods repositions Robertsons marmalades)
- Article from:
- Grocer
- Article date:
- May 14, 1994
CopyrightCOPYRIGHT 1994 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RHM Foods is repositioning its Robertsons marmalades in an effort to stave off the attack of other spreads into the breakfast arena.
It is at this mealtime that marmalade consumption is most popular, but increasingly products such as peanut butter and chocolate spreads have been encroaching.
In developing a new strategy, RHM researched the market and identified some significant dynamics. It found that while marmalade is children's second favourite spread (behind jam), accounting for 22% of all their sweet spread consumption, penetration among young families has actually fallen.
According to the research, three quarters of marmalade consumers are ...
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Article: SEVEN SOUNDBITES; our tasters hunt for that old tang sign in ...
Sunday Mail (Glasgow, Scotland);
October 8, 2000 ;
401 words
... ... without being oversweet. Thin-cut shred was a real plus for those who don't like it chunky. 8/10 Robertson's Golden Shredless 454g, 99p The same old flavour that everyone remembers from childhood breakfasts. But shredless. Is nothing sacred ...
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