Article: Analysis of J C Penney Corporation, Inc.

M2 PRESSWIRE-9 March 2007-bellwetherreport.com: Analysis of J C Penney Corporation, Inc(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:09032007

Analysis of J C Penney Corporation, Inc (NYSE:JCP)

An old name in retailing, J. C. Penney has been busy reinventing itself to bring style to Middle America's department store shoppers. The company's chain of about 1,035 JCPenney department stores in the US and Puerto Rico has found itself squeezed between upscale competitors and major discounters (Target, Wal-Mart). Following the sale of its ailing Eckerd drugstore chain (formerly 45% of Penney's sales) to The Jean Coutu Group and CVS for $4.5 billion in 2004, ...

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