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Article: Mo muscling out TV3's Mr Marvellous.(NEWS)
- Article from:
- New Zealand Herald (Auckland, New Zealand)
- Article date:
- March 10, 2007
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Byline: MARTHA McKENZIE-MINIFIE
THE country's biggest television market is warming to the Mo.
Mark Sainsbury's Close Up has attracted a bigger slice of the Auckland audience since the presenter took over as host permanently this year.
The country's largest city, seen as a barometer of TV trends, has been regarded as John Campbell's turf with his Campbell Live.
Sainsbury also won over younger viewers, with Close Up regaining the ascendancy in Auckland's 18-to 49-year-old market last month for the first time since September.
With the ratings war still raging at 6pm, the 7 o'clock current affairs slot is the battle of TV's two nice guys: Mr Moustache and Mr ...