Article: CALLING ALL NEW ERA FANS.(New Era Cap Company Inc.'s advertising campaign)

Byline: Brenda Lloyd

ATLANTA - Fans of New Era caps could find themselves featured in an ad or on the headwear and apparel maker's Web site as part of its new "Are You Part of the New Era?" advertising campaign.

Phase one of the campaign, which launches online later this month and in consumer magazines in May, will collect images of New Era consumers wearing their favorite New Era cap. Images will be collected by photographers or through photo kiosks in locations such as New Era flagship stores, the New Era Fit for the Streets mobile tour bus and other places, including Times Square in New York City. Also, consumers can upload images of themselves to the ...

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