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Article: Mountain Valley Spring Co.: Hot Springs.(ARKANSAS BUSINESS OF THE YEAR AWARDS 2006: Category III (76-300 Employees))
- Article from:
- Arkansas Business
- Article date:
- February 19, 2007
CopyrightCOPYRIGHT 2007 Journal Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When the young doctors on ABC's hit medical series "Grey's Anatomy" slug down Mountain Valley Spring Water, as they do in almost every episode, a 19th century commodity is finding its 21st century market.
"The characters love them some Mountain Valley," brags Jim Karrh, the company's chief marketing officer.
Mountain Valley Spring Water is the flagship brand of a company that was founded in 1871. It has a storied history, including establishing one of the first franchises in American business in 1894 and becoming the first bottled water brand that was available coast to coast by 1920. But it remains a small player in an $11 billion industry dominated by ...