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Article: Sunshine in a bottle Shoppers are importing fresh olive oils from sun-soaked lands to their kitchens.(Business)(Around the malls)
- Article from:
- Daily Herald (Arlington Heights, IL)
- Article date:
- March 11, 2007
CopyrightCOPYRIGHT 2007 Paddock Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kim Mikus
Shops devoted to fresh olive oils and balsamic vinegars are ripening.
The number of stores featuring a wide variety of extra virgin olive oils is increasing as shopper's look for healthier alternatives and more flavorful oils for cooking.
Food celebrities hyping the virtues of EVO - extra-virgin olive oil - are another factor contributing to the recent popularity.
"It's catching on like wildfire," said Ed O'Connell, co-owner of The Olive Mill in Geneva, one of the first tasting shops of its kind in the area. The Geneva store has seen about 25 percent increase in sales this January over last, O'Connell said.
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