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Article: New Report Benchmarks Early-Stage Pharmaceutical Product Marketing Budgets.
- Article from:
- PR Newswire
- Article date:
- March 14, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RESEARCH TRIANGLE PARK, N.C., March 14 /PRNewswire/ -- Pharmaceutical business intelligence leader Cutting Edge Information announces the launch of a new industry report, "Early-Stage Pharmaceutical Marketing Budgets: Preparing for Product Launch" (http://www.earlystagemarketing.com/).
Analysts compiled the report using information gleaned from a survey of pharmaceutical, biotech and healthcare industry executives in marketing, drug development and product management. The report contains commercialization budgets for 14 brands during the pre-clinical, Phase I and Phase II development stages. Each drug's data set is presented in a product profile format, which ...