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Article: There Will Soon Be 7 - Scholastic Announces Record-Breaking 12 Million First Printing in United States of J.K. Rowling's Harry Potter and the Deathly Hallows.
- Article from:
- PR Newswire
- Article date:
- March 14, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Multi-Million Dollar Marketing Campaign Including Knight Bus Tour and the 7 Questions of Harry Potter to Support July 21st Publication
NEW YORK, March 14 /PRNewswire/ -- Scholastic Inc., the global children's publishing and media company, announced today that J.K. Rowling's Harry Potter and the Deathly Hallows will have a record-breaking first printing of 12 million copies in the U.S., and a multi-million dollar marketing campaign to support the highly anticipated release at 12:01 a.m. on July 21st. The first printing for the seventh book in the Harry Potter series breaks the record held by the sixth book, Harry Potter and the Half-Blood Prince, which had a 10.8 ...