Article: South Coast Plaza turns Bloomingdale's away from its doors. (South Coast Plaza, Orange County, California)

LOS ANGELES -- Is the Beast of the East too much for the Best of the West?

Apparently fearful of the competition Bloomingdale's might provide, retail anchors at Orange County's glitzy South Coast Plaza have rejected the New York-based chain as a potential tenant.

The move has embarrassed officials of the mega-mall -- who had been excited about the prospects of leasing space to one of the most glamorous retailers in the country -- and it has forced Michael Gould, Bloomingdale's chairman and chief executive officer, to look at a smaller, less-prominent location.

"If the South Coast people can't get us into their center -- and it would be a shame, I'll be ...

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