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Article: Sally Gunnell champions British chicken.(meat & fish)(promotional campaigns for chicken at Suffolk)(Brief article)
- Article from:
- Grocer
- Article date:
- February 24, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sally Gunnell is fronting the chicken industry's key promotional campaign.
The Roast A British Chicken Weekend on 3 and 4 March comes at a crucial time for the poultry industry, which is fighting to shore up consumer confidence in the wake of the bird flu outbreak in Suffolk.
"It is an opportunity to get people thinking about chicken after the recent problems," said British Chicken Marketing chairman Charles Bourns. "The industry ...