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Article: Garfield vs. Gates; World's richest man sits down with our most ornery.(News)(Bob Garfield interviews Bill Gates)(Interview)
- Article from:
- Advertising Age
- Article date:
- March 12, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Advertising Age's Bob Garfield caught up with Microsoft's Bill Gates after a panel for Corbis, the digital-image company he founded, last week in New York and managed to ask the world's richest man about his views on the changing media landscape, advertising in general, and, oh, yes, Apple.
The digital world, from the PC to the internet, to the-excuse the expression-iPod, has altered our media behavior on a grand scale. But the marketing world has been very, very slow to catch up. Is the old paradigm the Titanic and are a lot of people gonna go down with the ship?
No, I think it's more evolutionary than that. The idea of creativity, great ...