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Article: Coachella Valley economy diversifies. (Palm Springs Special Report)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 29, 1994
- Author:
CopyrightCOPYRIGHT 1994 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With 15,000 hotel rooms, 85 golf courses, 600 tennis courts and 10,000 swimming pools, there's not much doubt the Coachella Valley's primary industry is tourism. It always has been, and most likely will remain, the area's primary source of revenue.
But there are other business activities there, as well, and local officials have learned in the last few years that an economy can't live on suntan lotion alone.
Agriculture has been a fairly stable commercial activity and is the valley's second-biggest producer of revenue, followed by government, which is a major employer. In recent years a new business has moved up in the rankings and is coming on strong -- health ...