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Article: The Secrets of the STUD.(Feature)
- Article from:
- Modern Jeweler
- Article date:
- March 1, 2007
CopyrightCOPYRIGHT 2007 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Secrets of the STUD
BY IVAN SOLOTAROFF, SENIOR EDITOR
NOTHING COULD BE MORE BASIC--OR SO IT WOULD SEEM. THE COMPLEX WORLD OF DIAMOND STUD EARRINGS, FROM MINE TO EARLOBE, IS EXAMINED IN THE FIRST "BREAD AND BUTTER," MODERN JEWELER'S NEW IN-DEPTH COLUMN ON YOUR CORE CATEGORIES.
It's the young diamond buyer's first piece and the perfect accessory to an important evening necklace. A common self-purchase and the mass gift for weddings, christenings, bat mitzvahs, sweet sixteens, and anniversaries. It's the no-fail gift and the most difficult e-commerce purchase.
The diamond stud earring is the item that "any jeweler worth his salt will ...