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Article: Women read more direct mail than E-mail advertising.(FieldReports)
- Article from:
- Response
- Article date:
- February 1, 2007
CopyrightCOPYRIGHT 2007 Questex Media Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BALTIMORE -- A new study released by Vertis Communications has found that 85 percent of women between the ages of 25-44 read printed direct mail advertising, despite the increase of electronically distributed advertisements. The study also finds that 54 percent of women surveyed who have access to E-mail read the E-mail advertisements, consistent with the results of the prior year's survey.
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