Article: PARIS'S BAZAR: FROM SCREWS TO SPORTSWEAR; BAZAR DE L'HOTEL DE VILLE OPENS FIVE-STORY MEN'S STORE FOR THE EVERYDAY MALE SHOPPER IN THE CITY OF LIGHT.(Bazar de l'Hotel de Ville)

Byline: Robert Murphy

PARIS - Bazar de l'Hotel de Ville, the department store here best known for its hardware and home-decoration departments, hopes guys who buy power saws and screws also will open their wallets for shoes, shirts and ties.

BHV last week inaugurated a five-level, 40,000-square-foot men's department store across the street from its larger main store, a stone's throw from city hall.

With brut concrete floors and ceilings that leave exposed the wiring and air ducts, the shop is designed to be as no-nonsense as a hardware store with easy-to-read displays, according to Christine Mondollot, BHV's general manager.

"We ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!