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Article: 'Galapagos' Gets Major Promo Push; Nat Geo Positions Special Against Discovery's 'Planet Earth'.(News)
- Article from:
- TelevisionWeek
- Article date:
- March 12, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
National Geographic Channel is pulling out all the stops to promote its special on the Galapagos Islands.
"Galapagos'' will air Sunday, March 18, in the middle of rival network Discovery's 11-part series "Planet Earth.'' Discovery is planning its largest campaign ever to back that series.
National Geographic's campaign starts today.
"We feel as an organization it's our responsibility not only to do the show, but to reach out to people in new and unique ways to tell them that it's important, why it's important and why you should care,'' said Michael Cascio, National Geographic Channel's senior VP of special ...