Article: 47 of Early-Stage Pharmaceutical Marketing Budgets Dedicated to Working With Thought Leaders.

Article: Study finds pharma companies spend 24% of marketing budgets on thought leaders.
Biotech Week;  September 1, 2004 ;     358 words ......24% of their total marketing budgets to thought leader activities. The study...Information. The average marketing budgets for a pharmaceutical...30 million to fund thought leader management programs...across the industry. Thought leader budgets are on ...

Article: Pharma Thought Leader Spending Hits $120 Million.
PR Newswire;  July 30, 2004 ;     498 words ......24 of their total marketing budgets to thought leader activities. The study...com/ ). The average marketing budgets for a pharmaceutical...30 million to fund thought leader management programs...across the industry. Thought leader budgets are on ...

Article: New Report Benchmarks Early-Stage Pharmaceutical Product Marketing Budgets.
PR Newswire;  March 14, 2007 ;     472 words ......Early-Stage Pharmaceutical Marketing Budgets: Preparing for Product...industry executives in marketing, drug development and...Early-Stage Pharmaceutical Marketing Budgets' to give our clients an...Early-Stage Pharmaceutical Marketing Budgets: Preparing for ...

Article: 66 of Early-Stage Pharmaceutical Product Marketing Budgets is Spent During Phase 2.
PR Newswire;  March 29, 2007 ;     458 words ......2 are allocated to Phase 2 marketing programs, according to a new...Early-Stage Pharmaceutical Marketing Budgets: Preparing for Product Launch...Project team members and marketing executives consistently report...up spending in areas like thought leader development, market ...

Article: Niche Brand Marketing: European Marketing Budgets Focus Less on Advertising.
PR Newswire;  May 19, 2006 ;     378 words ......portion of European niche brand marketing budgets compared to global marketing budgets -- 23.1 less, in fact, according...Europe that means focusing more on thought leader relationships. Instead of relying...congresses, sales force activities and thought leader ...

Article: Marketing budgets showing resilience.(News)(Association of National Advertisers)(Survey)
B to B;  November 10, 2008 ;     700+ words ......While many companies are cutting marketing budgets in response to the economic downturn...Nearly 40% said they plan to increase marketing budgets in 2009, with 26% planning increases...to-b marketers plan to increase their marketing budgets between 1% and 10% next year and...

Article: Research studies find marketing budgets up.
B to B;  December 12, 2005 ;     670 words ......B-to-b companies will increase their marketing budgets between 6.0% and 11.0% in 2006, according...b-to-b companies plan to boost their marketing budgets by an average 11.0% in 2006. Blackfriars...companies, which expect to up their marketing budgets by an average 8% in 2006. ...

Article: Research and Markets : Analysis of US Corporate Marketing Budgets, Attitudes and Spending.
M2 Presswire;  March 23, 2005 ;     315 words ......Markets : Analysis of US Corporate Marketing Budgets, Attitudes and Spending(C)1994-2005...Q1 2005 Analysis Of US Corporate Marketing Budgets, Attitudes, and Spending. This 20-pa...senior business executives regarding marketing budgets, attitudes, and spending. It includes...

Article: Marketing budgets are down, says IPA report. (News).(Brief Article)
Design Week;  October 27, 2000 ;     251 words ...CORPORATE marketing budgets have been revised downwards for the...from 1.5 percent to 2.5 per cent of marketing budgets, it states: Companies reported that their total marketing budgets for the current financial year (2000...

Article: Research and Markets: Q3 2005 Analysis of US Corporate Marketing Budgets, Attitudes, and Spending by Vertical Industry.
M2 Presswire;  August 17, 2005 ;     382 words ......Q3 2005 Analysis of US Corporate Marketing Budgets, Attitudes, and Spending by Vertical...the addition of Marketing 2005: Q3 Marketing Budgets Spike to their offering With more...quarterly survey of senior executives, marketing budgets, attitudes, and spending by US companies...

Article: Pharmaceutical Product Teams Spend 24 of Marketing Budgets on Thought Leader Programs.
PR Newswire;  March 15, 2005 ;     465 words ......of their total marketing spends to thought leader programs on average, according to a...average spend of $30.88 million on thought leader activities throughout development...to an average $10.53 million for thought leader activities -- a 26.3 increase in spending...

Article: High-tech start-ups cut marketing budgets again.(News)(Column)
B to B;  November 11, 2002 ;     363 words ......start-up companies, which slashed their marketing budgets by 45% in 2001, will spend even less...advertising, which fell from 12% of marketing budgets last year to 3.5% this year. Spending...biggest share, growing from 19% of marketing budgets last year to 25% in 2002. Web site...

Article: Marketing budgets cut.
The Daily Mail (London, England);  January 15, 2008 ;     86 words ......corporate profits have forcedthrough the deepest cuts to marketing budgets since 2005, according to a study. The Institute of Practitioners...to offset the effects ofa faltering economy. Still, 2008 marketing budgets are likely to exceed last year's levels at mostBritish...

Article: Marketing budgets hit three-year high
Evening News - Scotland;  April 17, 2007 ;     187 words ......companies reported an upward revision to their total current marketing budgets, which the authors said represented a "marked improvement...expansion in direct internet and interactive media. Internet marketing budgets outperformed all other sectors, with a net balance of 19...