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Article: Scene Change for Asian TV.(cable televisions asian american market shrinking)
- Article from:
- Multichannel News
- Article date:
- March 19, 2007
- Author:
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By Luis Clemens
Execs Say Sector Still A 'Work in Progress'
It would be easy to read too little - or too much - into last month's announcement that the MTV World channels MTV Chi, MTV Desi and MTV K were going dark. Read too little, and the news can be dismissed as problems specific to MTV Networks. Read too much, and it could signify that the bottom is falling out of the Asian-American TV market.
'I was disappointed,' said Bill Georges, senior vice president of marketing and sales for Asian network AZN. 'It is sad, and it doesn't send a message we would like to have out there.'
For ImaginAsian TV president Mike Hong, what happened to ...