Article: P&G turns lights out on DRTV players; Conventional advertisers wrestle late-night slots from Contour and others.(News)(Procter & Gamble Co., direct response television)

Article: Short-form DRTV media index resuscitated: new ...
Response;  November 1, 2004 ;     700+ words ... ... its subscribers. Regarding short-form DRTV research, we realized that the confined ... media buyers that did some short-form DRTV. This method was appropriate to ... reflect the entirety of the short-form DRTV industry. Our numbers averaged around ...

Article: 4Q short-form DRTV media billings surge 46.5 ...
Response;  May 1, 2008 ;     700+ words ...The short-form DRTV numbers for fourth-quarter 2007 from ... for industry watchers. Total short-form DRTV media billings increased for the 12th ... results. In fact, cable TV's short-form DRTV billings in 2007 alone--$3.27 billion ...

Article: 2Q short-form DRTV media billings up 42 percent: ...
Response;  September 1, 2003 ;     700+ words ...Short-form DRTV media billings for second-quarter 2003 ... show numbers for both long- and short-form DRTV. In contrast to the success of its second ... s second quarter. Changes in short-form DRTV media distribution between the three outlets ...

Article: Short-form DRTV media billings total $3.27 billion ...
Response;  May 1, 2007 ;     700+ words ... ... year of "to the dollar" short-form DRTV data from TNS Media Intelligence ... of $294 million in total short-form DRTV spending in 2006 over 2005 ... fourth-quarter 2006's short-form DRTV numbers reported a 3.6-percent ...

Article: Short-form DRTV media billings off nearly 13 ...
Response;  August 1, 2009 ;     700+ words ... ... fourth quarters of 2008, short-form DRTV media billings as provided by TNS ... for 1Q 2009. First quarter short-form DRTV billings fell 12.8 percent, an ... mark. This is in contrast to long-form DRTV media billings, which boasted a ...

Article: Short-form DRTV media billings decline in third ...
Response;  January 1, 2003 ;     700+ words ... ... during the third quarter, short-form DRTV spending actually decreased. While ... second-quarter numbers, short-form DRTV media billings fell 12.7 percent ... form campaign and sacrifice short-form DRTV while long-form prices are still ...

Article: Benefits of long-form vs. short-form ...
DM News;  September 17, 2007 ;     700+ words ... ... long form and short form. Long-form DRTV is also known as infomercials. These ... hosts and a studio audience. Long-form DRTV is well-suited to products that ... seal food storage devices. Short-form DRTV is usually 60, 90 or 120 seconds ...