Article: Brack plans hotel at midtown site.

Brack Capital Real Estate--USA has acquired 63-67 West 35th Street for $31 million from Icon Parking, it was announced by Moshe Azogui, CEO of Brack USA.

Azogui said he plans to develop an upscale hotel with 300 rooms in the heart of bustling midtown south.

The site, on the north side of West 35th Street between Fifth and Sixth Avenues in Herald Square, is currently occupied by a six-story parking garage.

"This prime site is centrally located with easy access to Grand Central Terminal and Penn Station (and the planned Moynihan Station) and close to such New York icons as the Empire State Building, the Chrysler Building, Macy's, Madison Square Garden, Bryant Park ...

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