Article: The nation's only exclusive oboe dealer. (School Music Market Report)

At the age of ten, Nora Post took up the oboe because a knowledgeable musician told her it was the hardest instrument to master. Seeking unusual challenges and working with the oboe have been central to her life ever since. Today she runs Nora Post, Inc., certainly the largest, and probably the only, exclusive oboe retailer in the U.S. Operating out of a quaint yellow Victorian building in Nyack, New York, she grosses nearly $1.0 million a year selling nothing but oboes...no reeds, no accessories, not even the occasional bassoon. On a unit basis, oboe sales represent less than 1% of the 500,000 wind instruments sold in the U.S. each year. That Post has been able to create a ...

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