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Article: An enormous and diverse market.(rural lifestyle market)
- Article from:
- Agri Marketing
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The National Association of Farm Broadcasting (NAFB) has released results of the first comprehensive national survey of "rural lifestyle residents," identifying that a substantial portion of rural households starting at only three-plus acres raise companion horses and additional livestock, own tractors, and are active buyers of country-living products and services (see Fig. 1).
The NAFB study measures this still-emerging consumer market segment at 26% of all U.S. households--and 69 million people.
Respondents among 2,000 households across the 48-state sample expressed strong attachment to radio, as an information and entertainment medium, and to the ...