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Article: The NPD Group reveals ethnicity's impact on the beauty industry.(News Front)
- Article from:
- Household & Personal Products Industry
- Article date:
- March 1, 2007
CopyrightCOPYRIGHT 2007 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* According to a new report from The NPD Group, all women of color do not behave similarly when it comes to buying beauty products--with category usage and brand preferences varying widely across ethnic groups.
Overall, African American women are less likely than Caucasian women or other women of color to use either makeup or skin care products. Thirty-three percent of African American women told NPD they don't currently use makeup and one in four reported that she doesn't use any type of skin care product. They're also less likely to use shaving products, but are more likely than any other ethnic ...
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